Following the move by law firms to speed up their adoption of improved technology for the digital demand brought on by the pandemic, Trenam Chief Marketing and Business Development Officer Lori Rabinowitz was featured among marketing leaders around the country discussing how midsize firms have adapted since the pandemic, including how Trenam’s client-focused approach positioned it for success.
While firms are making efforts to re-engage with in-person events and client meetings, the continuous onset of new COVID-19 variants create ongoing uncertainty that puts a premium on digital preparedness to ensure effective client engagement. Even before the onset of the pandemic, Trenam was well-positioned for client relations in a digital environment since the firm invested in CRM and email marketing software before the pandemic, which Rabinowitz says allowed Trenam to “seamlessly disseminate news to clients.”
While the firm was an early adopter of the technological advances needed to succeed in a digital world, Rabinowitz also spoke to the value of in-person relationships in a world of oversaturated digital communications. “Between Zoom, webinars and digital marketing, it got old,” she said. In fact, the firm has resumed hybrid and safely organized in-person events with plans in the works to continue throughout the year, and it invites clients to watch for those invitations.
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